Realogy Hosts Explore Workshop


Yesterday, Realogy hosted their very first Explore Workshop, inviting up and coming brokerage leaders to listen to panel discussions and participate in roundtables on a variety of issues.

My favorite presentation was by David Marine, VP of Brand Engagement for Coldwell Banker. He provided an industry assessment, looking at the Top 5 Trends Impacting Our Business. In his opinion these included:

  1. Trust
  2. Video
  3. Hyperlocal
  4. Paperless
  5. Agent Landscape – Teams and Collaboration

Of particular note was his commentary on trust and the challenges our industry faces. He said:

“We need to take pride in what we do and rebuild trust. We make a difference in people’s lives!”

Other topics included:

Preparing Your Business for the Future
– Presenter: Alex Perriello, President & CEO, Realogy Franchise Group
Future Landscape of the Industry: The Importance of the Diverse Market Segments
– Moderator: Tanya Reu, SVP, Human Resources & Diversity, Realogy
Next Generation Brokerage: Rethinking Your Business Strategy in a Changing Market
– Moderator: Sherry Chris, President & CEO, Better Homes and Gardens Real Estate
Leveraging the Drivers of Profitability and Growth
– Presenter: Jeff Riber, Vice President, Strategic Consulting, ERA
Maximizing the Value of Your Company
– Moderator: Rich Green, Executive Vice President, Global Growth

Business Roundtable Discussions with Industry Leaders included:

  1. Brokerage of the Future: Sherry Chris, President & CEO, Better Homes & Gardens Real Estate
  2. International Real Estate: Rick Davidson, President & CEO, Century 21
  3. Profitable Growth Tips: Rich Green, Executive Vice President, Global Growth, Realogy
  4. Strengthening Your Value Proposition: Charlie Young, President & CEO, ERA
  5. Operations: Budge Huskey, President & CEO, Coldwell Banker
  6. Financial Drivers That Matter: Drew Napurano, Chief Financial Officer, Realogy Franchise Group
  7. Data-Driven Targeting – Recruitment & M&A: Pat Veling, CEO, Real Data Strategies
  8. Strategic Growth Decisions: Nicolai Kolding, Managing Director, Strategic Growth, NRT
  9. Marketing Your Brokerage Online: John Passerini, Vice President, Interactive Marketing, Sotheby’s International Realty

All in all it was a wonderful workshop that Realogy put together.

Chris Nichols is the managing broker at Prudential Utah Elite Real Estate in American Fork, UT. He’s a past President of the Utah County Association of REALTORS®, and was their 2011 REALTOR® of the Year.

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