Does anyone remember the saying, “Don’t leave home without it”? American Express coined the saying. Today, you may leave home without your American Express card. However, you will not leave home without your smart phone. When was the last time you memorized a telephone number? Our smart phones have become our lifeline.
In the next 53 days, there will be more mobile devices on planet Earth than people. In Chicago, 50% of smart phone users check their device first thing in the morning and 84% utilize an application. I would have never imagined that 75% of smart phone users bring their devices with them to the bathroom. Can you imagine being in the “John” and saying, “Can you hear me now?”
My favorite application to use is Instagram, as I can push my photos directly to Facebook, Flickr, Foursquare, Tumblr, and Twitter. Every listing agent should have more than ten photos for each of their listings, and Instagram allows them to leverage their photos for better SEO and local visibility.