The 2013 Profile of Homebuyers and Sellers Cheat Sheet

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To be able to market effectively, you need to have a deep understanding of your clients’ needs and goals, as well as the hurdles they may face as they work through the home buying or selling process.

My personal favorite tool for this is NAR’s annual Profile of Homebuyers and Sellers, a survey that looks at recent buyers and sellers’ experiences. The 2013 report was released this week. This year some of the major findings include the lingering effects of tight credit on the housing market, the larger share of married couple homebuyers, the increasing importance of the internet in the home search, and the steady rise in those who use an agent to facilitate the transaction.

To access the wealth of information in this report:

The Profile is also available in the NAR store, with a significant discount to members.

Heather is the Director of Social Business Practice for the National Association of REALTORS┬«, responsible for overseeing the association’s social media policies and guidelines and serving as an internal consultant to each department’s social media efforts with the goal of working toward a more collaborative and coordinated social business.

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