To be able to market effectively, you need to have a deep understanding of your clients’ needs and goals, as well as the hurdles they may face as they work through the home buying or selling process.
My personal favorite tool for this is NAR’s annual Profile of Homebuyers and Sellers, a survey that looks at recent buyers and sellers’ experiences. The 2013 report was released this week. This year some of the major findings include the lingering effects of tight credit on the housing market, the larger share of married couple homebuyers, the increasing importance of the internet in the home search, and the steady rise in those who use an agent to facilitate the transaction.
To access the wealth of information in this report:
- Check out Highlights from the 2013 Profile of Homebuyers and Sellers. The highlights include some of the most noteworthy findings in the report, and the PDF can be shared or embedded on your own site.
- Read the press release, which looks at the lingering impact of tight credit on the housing market.
- Watch the video interview on the Profile, with Director of NAR Member and Consumer Survey Research Jessica Lautz and REALTOR® Mag‘s Rob Freedman.
- Check out this infographic on the tech trends of buyers and sellers in the Profile, and read this short Did You Know? blog post on the same subject.
The Profile is also available in the NAR store, with a significant discount to members.